A few years ago I got caught up in the 'traditional wet shaving' craze and bought in to some of the hype, buying shaving soaps and the like that I thought would give me a better shave. But I came to see the truth, that the expensive stuff gave no better a shave than the three dollar can of Gillette foamy, and took much longer to prepare. So most of the time now, as I'm getting ready for work and don't have a lot of time, I've been using the canned foam. Till now. This barber shave cream is just amazing. It gives me an effortless, smooth and close shave without a long preparation. On top of that, it smells great and acts as a moisturizer. So now, this is my go-to shaving cream on days when I don't have time to whip out the brush, which is more often than not. I highly recommend it.